KB Receives Train to Tend® Trademark

KB Receives Train to Tend® Trademark

Klein Buendel has received trademark registration through the U.S. Patent and Trademark Office (USPTO) for the Train To Tend® product name and logo. This is the sixth registered trademark for a KB-owned or co-owned product. KB also has registered trademarks for the following technology-based health education programs:

  • Real Health Photos® – a stock photography website of diverse, under-represented people
  • Way To Serve® (with the University of New Mexico) – an online responsible alcohol server training program
  • Sunny Days, Healthy Ways® – a sun safety curriculum for grade K-5
  • Momzing® – a collection of videos for moms to exercise with their babies and toddlers
  • sunZapp® – a mobile phone app for personal sun protection advice

According to the USPTO, “A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.”

The Train To Tend® logo was designed by Steve Fullmer, KB Creative Director, for a research project funded by the National Institute on Drug Abuse (R44DA038933). The Principal Investigator for the study is Dr. David Buller, KB Director of Research. His KB lead Co-Investigator is Dr. W. Gill Woodall, KB Senior Scientist. This project’s specific aims are to produce a comprehensive, compliant online responsible marijuana vendor training program —TrainToTend®. The training for the retail and recreational marijuana industry is intended to increase knowledge of state regulations for the sale of cannabis products in states that have legalized recreational cannabis, such as Colorado, Oregon, and Washington. The training also covers responsible sales practices, such as ID checking, safe storage, robbery prevention, the health effects of marijuana, and other industry-related content.

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