In July, Klein Buendel (KB) teamed up with the Colorado Skin Cancer Task Force (CSCTF) and Rocky Mountain Sunscreen (RMS) for the first time in the summer to raise awareness about UV radiation and skin cancer prevention at the new-to-Denver Outdoor Retailer Summer Market at the Colorado Convention Center.
For nearly a decade, KB and the CSCTF partnered with RMS at the winter SnowSports Industries America Snow Show every January to show outdoor retailers that practicing sun safety is just as important in the winter months as in the summer months. Now we can access hundreds of outdoor retailers in the summer months in Denver, too, with the arrival of the Outdoor Retailer Summer Market.
Skin cancer prevention is particularly relevant for members of the outdoor retailer industry because they work and promote recreation in high UV environments, like mountains, deserts, lakes, and oceans. In addition to providing sun safety and skin cancer awareness information, the booth offered a unique opportunity for attendees to have a UV-damage photograph taken of their face with the Reveal Imager. The Reveal Imager by Canfield has the ability to capture damage caused by the sun’s UV rays that are invisible to the naked eye. Participants reported that seeing this type of photograph of themselves is a helpful visual reminder to practice sun safety all year long to reduce their risk of additional sun damage.
Per their website, “the Outdoor Retailer Summer Market is North America’s largest tradeshow in the outdoor industry drawing attendees from around the world. Summer Market is all about face-to-face—it’s where products are shown, orders are written, new accounts are found, connections are made and brands are launched. This show is about buying, sourcing, strategic meetings, trend, education and networking with decision makers, influencers, stakeholders, key buyers and athletes that influence the outdoor market.”
Over the course of the multi-day event, KB staff took dozens of photographs with the UV camera. Other members of the CSCTF (including Colorado dermatologists and dermatology interns) answered questions, distributed sun safety materials, and performed skin examinations. This event is part of the annual outreach and education efforts of the CSCTF. KB has been an active member of the CSCTF for over 10 years.
Robert Saltz, Ph.D. is a Senior Research Scientist at the Pacific Institute for Research and Evaluation (PIRE) in Berkeley, California.
He received his Ph.D. in Sociology from the University of Massachusetts. His research explores ways in which drinking context may influence the risk of subsequent injury or death. He has extensive experience researching “responsible beverage service” programs aimed at having bar and restaurant personnel intervene with patrons to reduce the risk of intoxication or driving while impaired.
Dr. Saltz collaborated with Dr. David Buller and Dr. Gill Woodall at Klein Buendel (KB) on the development, trial, and commercialization of the WayToServe® responsible beverage service training program funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA; W. Gill Woodall, Principal Investigator).
Currently, Dr. Saltz is working with KB on two projects. He serves as a collaborating scientist with Dr. Woodall on WayToServe Español: A Culturally-Appropriate Online Responsible Beverage Service Training for Spanish-Speaking Servers (MD010405; W. Gill Woodall, Principal Investigator). For this project, he will assist with the creation of culturally-appropriate content and advise on the recruitment of alcohol sales premises. This study will systematically translate and test an alcohol server training intervention (WayToServe Español). The research will explore overcoming dissemination barriers with ethnically diverse and Spanish speaking restaurant and bar workers. The team will tailor it to be culturally specific and compatible with the values and needs of the employees, simple to adopt, accessible for trial, and observable in direct benefits and effects on responsible alcohol services. The randomized control trial will take place at Spanish-dominant businesses in the Southwestern region of the United States. …
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The use of personalized medicine or tailoring medicine based on sequencing and analyzing an individual’s DNA, is drastically changing cancer research and treatment, risk assessment and clinical practices1, and skin cancer is one area being affected by this research.2 Currently, melanoma in U.S. Hispanic populations is on the rise and despite melanoma being more common in Caucasians than Hispanics, a melanoma diagnosis is more likely to be fatal for Hispanics.3
In a study recently published in JAMA Dermatology, several researchers (lead author Dr. Jennifer Hay) including Dr. David Buller from Klein Buendel, examined interest and uptake, as well as demographic and skin cancer risk factor covariates of interest and uptake, of the melanocortin-1 receptor gene (MC1R) saliva test among 499 adult participants recruited from diverse clinics in Albuquerque, New Mexico. Forty-four percent (44%) of participants were non-Hispanic white, 48% were Hispanic, and all were registered clinic patients for longer than six months, were 18-years of age or older, and spoke English or Spanish fluently. A study website log-in was given to participants to give them the option to log on and read three educational modules presenting the rationale and pros and cons of MC1R testing.
Results showed that almost 50% (n=232) of participants logged on to the website and that non-Hispanic whites and those with higher education were more likely to do so. Furthermore, participants with a history of sunburn and with at least one first-degree relative were also more likely to log on to the website. Of those who logged on, almost 90% (n=204) decided to request testing and a little over 80% (n=167) of those who requested testing returned the kit. Non-Hispanic whites and older participants had a higher rate of returning the kit.
Authors cite the large, diverse sample and the behavioral outcomes versus self-reported outcomes as strengths of the study while citing the single location and use of one primary care health system for recruitment as a limitation on generalizability. Lastly, authors conclude by calling for future research in socioeconomic and demographic discrepancies in interest and uptake of genetic testing in order to ensure ease of availability of genetic information seeking in the general population.
- Orchard C. Genomic medicine in the real world: “hope” and “hype”. Harvard T.H. Chan School of Public Health Web site. Available at: https://www.hsph.harvard.edu/ecpe/genomic-medicine-in-the-real-world-hope-and-hype/. Published June 1, 2015. Accessed June 20, 2018.
- Genetics of skin cancer (PDQ) – health professional version: genetic testing. National Cancer Institute Web site. Available at: https://www.cancer.gov/types/skin/hp/skin-genetics-pdq#link/_393_toc. Updated June 14, 2018. Accessed June 20, 2018.
- Perez MI. Hispanics get skin cancer, too. Skin Cancer Foundation Web site. Available at: https://www.skincancer.org/prevention/are-you-at-risk/hispanic. Published May 25, 2016. Accessed June 20, 2018.
Data from a Klein Buendel (KB) research project on the formative development of an online responsible alcohol beverage server training program for Spanish language populations the U.S. Southwest was presented in June at the 41st Annual Scientific Meeting of the Research Society on Alcoholism in San Diego, California.
Preventing alcohol-related injury and death is a national priority. Evidence-based interventions to change organizational and community norms, including training to promote responsible alcohol beverage service (RBS), are important public health approaches. However, current RBS training has not been tailored to address Spanish-speaking populations that represent disproportionately high rates of alcohol-related injury and death in the U.S. WayToServe®, an evidence-based RBS intervention, is being redesigned to promote a culturally and linguistically adapted RBS training for Spanish-speaking servers, titled WayToServe Español.
Four focus groups were conducted with Spanish-speaking alcohol servers to identify linguistic and culturally relevant additions to create WayToServe Español. Focus groups were held in El Paso, Texas, on weekdays in spring 2017, between 1:30-3:00 pm. Of the 37 participants, all were either monolingual or bilingual Spanish-speakers and active or recent alcohol sellers/servers. Research team members conducted the groups. The discussions were audiotaped and transcribed verbatim from Spanish to English. Two team members reviewed all transcripts for recurring ideas and comments and then categorized them into main themes.
Preliminary analysis identified four overarching themes: (1) challenges faced by servers, such as setting clear limits for alcohol service for their patrons; (2) support for RBS training; (3) participants’ evaluations of previous training (for example, the low quality of existing Spanish-language RBS training; and (4) their recommendations for Spanish-language RBS training, such as the importance of culturally-respectful training. Participants noted easy access to the web-based RBS training. Overall, the data suggest that WayToServe Español for Spanish-speaking servers is an important step in the creation of culturally- and linguistically-relevant approaches to enhance RBS.
This research project is titled “WayToServe Español: A Culturally-Appropriate Online Responsible Beverage Service Training for Spanish-Speaking Servers” and is funded by the National Institute of Minority Health and Health Disparities at the National Institutes of Health (R44MD010405. Dr. W. Gill Woodall, a KB Senior Scientist, is the project’s Principal Investigator. Collaborating co-authors on this presentation included Dr. Victoria Sanchez from the University of New Mexico Health Sciences Center, Dr. Areli Chacon Silva and Dr. Frank Perez from the University of Texas at El Paso, and Ms. Jeanny Camacho Reither, KB Senior Project Coordinator.