Way to Serve Sells 100,000 Trainings

Way to Serve Sells 100,000 Trainings

WayToServe®, an evidence-based online responsible alcohol server training program, has sold its 100,000th training!

WayToServe was created by scientists and developers from the University of New Mexico, the Pacific Institute for Research and Evaluation, and Klein Buendel. The engaging, media-rich program was initially evaluated in a controlled randomized trial that resulted in high trainee satisfaction and increased refusal of sales to intoxicated patrons. WayToServe was licensed to Wedge Communications, LLC and launched into the online marketplace in 2012. To date, WayToServe has been tailored and approved for sale and certification of trainers in California, Texas, Washington, and New Mexico.

To meet the needs of Spanish-speakers, Klein Buendel is currently testing a companion program, WayToServe Español. “WayToServe Español es muy importante! It could help saves lives,” said Dr. W. Gill Woodall, the project’s director. The unique Spanish-language training program will be on the market in 2021.

The original WayToServe program was funded by two grants from National Institute on Alcohol Abuse and Alcoholism to the University of New Mexico (AA014982 and AA016606; Dr. W. Gill Woodall, Principal Investigator). The WayToServe Español program is funded by a grant from the National Institute of Minority Health and Health Disparities (MD010405; Dr. W. Gill Woodall, KB Senior Scientist, Principal Investigator).

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