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Way to Serve Tops 75,000 Trainings

Way to Serve Tops 75,000 Trainings

WayToServe®an evidence-based online responsible alcohol server training program, has achieved a significant milestone by surpassing 75,000 completed trainings. The program, developed by scientists at Klein Buendel, Inc. (KB), the University of New Mexico (UNM), and the Pacific Institute for Research and Evaluation, was initially evaluated in a controlled randomized trial that resulted in increased refusal of sales to intoxicated patrons. WayToServe® was then transferred from its research phase to commercialization in 2012. It was licensed to Wedge Communications LLC for marketing and distribution initially in New Mexico for training of on- and off-site alcohol servers.

Additional state-specific versions of WayToServe® have been created that conform to the Responsible Beverage Service curriculum requirements of the State of California, the Texas Alcoholic Beverage Commission, Washington State Liquor Control Board, and Oregon Liquor Control Commission. WayToServe® is now sold in California, New Mexico, Texas, and Washington. The Spanish version, WayToServe Español, is scheduled to be tested in New Mexico and Texas later this year.

Commenting on the milestone achievement, Dr. David Buller, KB Director of Research and WayToServe® Co-Investigator, said “Plans are underway to refresh the entire online training for the next 75,000 servers to learn to sell alcohol responsibly and keep their customers and communities safe.”

The creation and evaluation of the original WayToServe® program was sponsored by two grants from National Institutes of Health to UNM (Dr. W. Gill Woodall, Principal Investigator). The WayToServe Español research project is being funded by a Small Business Innovative Research (SBIR) grant to KB from the National Institute of Minority Health and Health Disparities (R44MD010405; Dr. W. Gill Woodall, KB Senior Scientist, Principal Investigator).