Frank G. Pérez, Ph.D., is an Associate Professor of Communication and Research at the University of Texas at El Paso (UTEP). He is currently a collaborator working with Klein Buendel scientists, Dr. Gill Woodall and Dr. David Buller, on WayToServe® Español: A Culturally-Appropriate Online Responsible Beverage Service Training for Spanish-Speaking Servers project, funded by the National Institute on Minority Health and Health Disparities. Dr. Pérez will assist with the creation of culturally-appropriate content and the translation of the WayToServe online training program into Spanish and to ensure the translation is compatible with the needs and values of alcohol servers in Spanish language-dominant bars and restaurants. The randomized control trial will take place at Spanish-dominant businesses in the Southwestern region of the United States.
At UTEP Dr. Pérez ’s research includes Intercultural communication, popular culture, Chicano studies, identity issues and the Master of Leadership Studies programs. He also conducts research in intercultural health with a focus on Latina/Latino populations in relation to alcohol use. He is also the lead instructor of the UTEP-Rare Mater of Arts program, an internationally based program that allows environmental conservation professionals from throughout the developing world to earn a Master of Arts. Students first complete a year of coursework in communication followed by the development, implementation, management, and evaluation of a one-year environmental conservation campaign, often in a rural community.
Dr. Pérez has recently completed a book-length manuscript on the fantasy heritage of Spanish colonizer Juan de Oñate in Southwest tourism. The manuscript examines tourism and how it erases and/or marginalizes Mexican/Americans from memory at popular tourism sites in the Southwest. Dr. Pérez’s research has also appeared in Communication for Development and Social Change Journal, Western Journal of Communication, Communication Yearbook, Aztlán: A Journal of Chicano Studies, and other scholarly outlets.
Dr. Gregory Zimet is a Clinical Psychologist and Professor in the Department of Pediatrics at the Indiana University School of Medicine. Since he arrived there in 1993, he has guided an extensive, multi-faceted research program focused on attitudes about, and acceptance of, vaccines for the prevention of sexually-transmitted infections, including the human papillomavirus (HPV) vaccine.
Currently, Dr. Zimet serves as a KB collaborating scientist with Dr. Gill Woodall and Dr. David Buller on a research project entitled “Web App Technology for Boys and Parents: Improving HPV Vaccine Uptake.” Other collaborating investigators include Dr. Alberta Kong and Dr. Randall Starling from the University of New Mexico. The four-year HPV project, funded by a grant from the National Cancer Institute (CA210125; G. Woodall, PI), is designed to produce a mobile web app to accurately inform parents and adolescent boys about the HPV vaccination and address unique concerns about its safety and effectiveness for boys. The mobile web app is being developed for personal computers, smartphones, and tablet computers.
Dr. Zimet’s research also has involved randomized clinical trials designed to evaluate the effects of brief health communication messages on hepatitis B virus and HPV vaccine uptake, and on acceptance of HIV testing. Through his involvement over the past five years in the Adolescent Medicine Trials Network for HIV/AIDS Interventions, Dr. Zimet has expanded his research focus to examine factors related to recruitment of adolescents into biomedical HIV prevention clinical trials. Biomedical trials that may involve the recruitment of adolescents are related to pre-exposure prophylaxis, HIV vaccine, and microbicides. Some of his recent publications address HPV vaccination, microbicide acceptability among adolescents, and attitudes about HIV and herpes simplex virus type 2 testing.
Dr. Zimet has served as a research mentor to five physician fellows, over 20 pre- and post-doctoral fellows in psychology, social work, health behavior, and nursing, and several junior faculty in the Department of Pediatrics and the School of Nursing at Indiana University.
Robert Saltz, Ph.D. is a Senior Research Scientist at the Pacific Institute for Research and Evaluation (PIRE) in Berkeley, California.
He received his Ph.D. in Sociology from the University of Massachusetts. His research explores ways in which drinking context may influence the risk of subsequent injury or death. He has extensive experience researching “responsible beverage service” programs aimed at having bar and restaurant personnel intervene with patrons to reduce the risk of intoxication or driving while impaired.
Dr. Saltz collaborated with Dr. David Buller and Dr. Gill Woodall at Klein Buendel (KB) on the development, trial, and commercialization of the WayToServe®responsible beverage service training program funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA; W. Gill Woodall, Principal Investigator).
Currently, Dr. Saltz is working with KB on two projects. He serves as a collaborating scientist with Dr. Woodall on WayToServe Español: A Culturally-Appropriate Online Responsible Beverage Service Training for Spanish-Speaking Servers (MD010405; W. Gill Woodall, Principal Investigator). For this project, he will assist with the creation of culturally-appropriate content and advise on the recruitment of alcohol sales premises. This study will systematically translate and test an alcohol server training intervention (WayToServe Español). The research will explore overcoming dissemination barriers with ethnically diverse and Spanish speaking restaurant and bar workers. The team will tailor it to be culturally specific and compatible with the values and needs of the employees, simple to adopt, accessible for trial, and observable in direct benefits and effects on responsible alcohol services. The randomized control trial will take place at Spanish-dominant businesses in the Southwestern region of the United States. …
Dr. Victoria Sánchez is an Associate Professor in the College of Population Health at the University of New Mexico (UNM) in Albuquerque. She earned her MPH at the University of California at Berkeley and her Doctorate in Public Health (DrPH) in Health Behavior and Health Education at the University of North Carolina at Chapel Hill. She directs the MPH Community Health Concentration track at UNM and teaches social and behavioral sciences courses for the UNM College of Public Health.
Dr. Sánchez has a long-standing commitment to participatory planning and evaluation processes with communities and public health organizations. Over the last thirty years, she has integrated her expertise in public health practice and participatory and multidisciplinary research methodologies to plan and implement joint solutions for reducing health and social disparities in Latino and other vulnerable communities. As a member of multidisciplinary teams, she has applied social and cultural theories and models in the development, tailoring, testing, and evaluation of interventions to improve the health of Latinos/Hispanics in New Mexico, Texas, and California.
Currently, Dr. Sánchez is working with Klein Buendel as a collaborating scientist with Dr. Gill Woodall and Dr. David Buller on WayToServe Español: A Culturally-Appropriate Online Responsible Beverage Service Training for Spanish-Speaking Servers (R44MD010405; Dr. Gill Woodall, Principal Investigator). This research project is funded by the National Institute on Minority Health and Health Disparities. Dr. Sánchez collaborates on the creation and evaluation of culturally-appropriate content and the translation of the English WayToServe® online training program to Spanish. She helps ensure that the translation is compatible with the values and needs of servers in Spanish language-dominant bars and restaurants. The randomized control trial is being conducted at Spanish-dominant businesses in the Southwestern region of the United States. …
Areli Chacón Silva, Ph.D., is the Interim Director of the Leadership Studies Program at the University of Texas at El Paso. She has a BA in International Business from Tecnológico de Monterrey (ITESM) (1996), an MBA from Angelo State University (1999), and a PhD in Economics from the University of La Havana (2011). Her research explores the Latino market in the United States, as well as business expansion opportunities for Mexican businesses. She has experience researching the cultural values of Latinos in America.
Currently, Dr. Chacón Silva is working with KB as a collaborating scientist with Dr. Gill Woodall and Dr. David Buller on WayToServe Español: A Culturally-Appropriate Online Responsible Beverage Service Training for Spanish-Speaking Servers (R44MD010405; Dr. Gill Woodall, Principal Investigator). This research project is funded by the National Institute on Minority Health and Health Disparities at the National Institutes of Health. On this project, she will assist with the creation of culturally-appropriate content and the translation of the English WayToServe® online responsible alcohol server training program to Spanish. She will ensure that the translation is compatible with the values and needs of workers in Spanish language-dominant bars and restaurants. The randomized control trial will take place at Spanish-dominant businesses in the Southwestern region of the United States.
In addition to her research collaboration with KB, Dr. Chacón Silva serves as Chair of the Curriculum Development Committee of the (L.E.A.D. Program) for Wise Latina International, a non-profit organization whose mission is to educate and empower Latinas and women of all walks of life to overcome barriers, to be self-reliant, to become leaders, and to act as agents of change in our communities.
Dr. Chacón Silva served on the Editorial Board Member Committee at the International Case Center of Tecnológico de Monterrey (ITESM) from 2008 to 2012. Her research has appeared in the International Journal of Case Method Research and Application and other scholarly outlets. She has worked as a consultant in international business, leadership, and business logistics since 2001.
Dr. Chacón Silva is also the co-author of the book ¡Reconquest! Advice for Business Owners in Chihuahua to do Business with Latinos in the US (2010). The book presents the results of research funded by CONACYT (National Science and Technology Fund of Mexico: CHIH-2006-CO2-59483) to developing capacity building strategies for Chihuahuan business people to increase commerce with Latinos in the United States, through the concept of the nostalgia marketing.