Good graphic design can attract attention, set tone, and build rapport with an intended audience. Klein Buendel’s designers interviewed tattoo artists, studio operators, and clients before creating the visual identity for the Sun Safety Ink! skin cancer prevention program. The goal of Sun Safety Ink! is to train tattoo artists in how to talk to their clients about protecting their skin from ultraviolet radiation and checking their moles for changes that could be a sign of skin cancer.
The culminating design for Sun Safety Ink!’s educational materials – by Creative Director, Steve Fullmer — is grounded in vivid color, astronomical features, and an edgy artistic style.
The main design element created for Sun Safety Ink! is the project’s logo…
A tip card encourages tattoo clients to “protect their canvas”…
And a spirited sticker urges them to use sunscreen to protect their skin and tattoos from the harmful effects of the sun…
The Sun Safety Ink! project is funded by a grant from the National Cancer Institute (CA206569; Dr. Barbara Walkosz and Dr. Robert Dellavalle, Multiple Principal Investigators).
Preventing Alcohol and Drug Overuse Among Nightclub Patrons
Nightclubs are high-risk settings for overuse of alcohol and other drugs. In a July publication in the Journal of Studies on Alcohol and Drugs, collaborators from the Pacific Institute for Research and Evaluation (PIRE), the University of California San Francisco, and Klein Buendel reported the outcomes of their intervention to protect nightclub patrons from substance abuse and harmful consequences.
Nightlife Safety Plans (NSP) is a group-based, tablet app-delivered intervention designed for groups of patrons arriving at nightclubs together. NSP encourages social groups to recognize early indicators of risk and take actions steps to de-escalate risky situations, such as physical and sexual aggression, through peer influence and other methods. The intervention was designed around a simple mnemonic – the three O’s: Outreach, Options, and Out:
Outreach: “provide outreach by approaching the friend and checking in, using nonconfrontational approaches”
Options: “provide options to a group member if a problem is identified”
Out: “know when the group should get out of the club to avoid further problems”
A total of 959 people from 352 social groups participated in the intervention at 41 different electronic music dance events at nightclubs in San Francisco, California. The measures (including breath samples for blood alcohol concentration and oral fluid samples for drug use), methods, analyses, results, discussion, and limitations are detailed in the publication.
In summary, intervening in the right place at the right time with peer influence strategies proved to be effective. The authors report that the NSP app appeared to increase protective actions to keep group members safe from overuse of alcohol and other drugs in these high-risk environments.
This research was funded by a grant to the Prevention Research Center at PIRE from the National Institute on Alcohol Abuse and Alcoholism (AA022331; Dr. Brenda Miller, Principal Investigator). Authors of the publication include Dr. Hilary Byrnes, Dr. Brenda Miller, Dr. Mark Johnson, and Veronica Rogers from PIRE; Dr. Beth Bourdeau from the University of California San Francisco; and Dr. David Buller and Julia Berteletti from Klein Buendel. The NSP tablet app was developed by Klein Buendel’s Creative Team.
Ultraviolet Radiation and the Fading of Colored Tattoos
In a recent publication in Photodermatology, Photoimmunology and Photomedicine, authors from the University of Colorado School of Medicine and Klein Buendel examine a case and describe how ultraviolet radiation (UVR) may affect tattoos by causing abnormal healing, premature fading, scabbing, and scarring.
The case under review revolved around a male patient with Fitzpatrick skin type III who presented concerns about a colored tattoo that had visibly undergone premature fading. In addition to a physical exam, the patient’s outdoor habits, medical history, and sun safety behaviors were also documented. The patient had visible uneven distribution of red and yellow pigment in the tattoo on his arm. The full report, discussion, and conclusion can be found in the publication.
Although tattoo fading is a multifaceted
process, excessive UVR exposure can be a preventable factor. By taking simple
measures such as wearing sunscreen greater than SPF 30, wearing sun protective
clothing, and seeking shade, individuals can minimize unnecessary sun exposure
to protect their skin and tattoos.
This project was funded by a grant and a
supplement from the National Cancer Institute (CA206569; Dr. Barbara Walkosz
and Dr. Robert Dellavalle, Multiple Principal Investigators). Paper authors
include Dr. Cristian Gonzalez, Dr. Chandler Rundle, and Dr. Adrian Pona from the
University of Colorado School of Medicine; Dr. Barbara Walkosz from Klein
Buendel; and Dr. Robert Dellavalle from the University of Colorado School of
Medicine and the U.S. Department of Veterans Affairs Rocky Mountain Regional VA
Medical Center Dermatology Service.