Designing Characters for a Middle School Anti-Bullying Program
The use of avatars in video games and apps is creative and popular. “As both a visual representation of the gamer as well as a means of facilitating manipulation of a virtual world, an avatar can be seen as a means through which an individual is able to project their physical world self into a game world” (1). Avatars can help draw the user into the scenario (or virtual world) by making it seem more personal, relatable, and engaging.
Klein Buendel investigators, collaborators, and designers are employing human-depicted avatars in the development of STAC-T. STAC-T is a brief, web-based bystander anti-bullying intervention for middle school students. The training teaches students four distinct behavioral strategies: “Stealing the Show,” “Turning it Over,” “Accompanying Others,” and “Coaching Compassion.”
The design of 72 characters for anti-bullying scenarios by Klein Buendel developer and illustrator, Peter Fu, was guided by a matrix to provide multiple choices for middle school students representing light, medium, and dark skin tones, races, and ethnicities. In addition, the characters depict varied hair styles in short, medium, and long lengths for student self-identification, and yet similar clothing to de-emphasize comparison, peer pressure, and stigmatization.
Examples of STAC-T Avatars
© 2024 Klein Buendel
STAC-T was developed and assessed by a research team from Boise State University, the University of Arkansas, and Klein Buendel. The STAC-T project is funded by an STTR grant to Klein Buendel from the National Institute on Minority Health and Health Disparities at the National Institutes of Health (MD014943; Dr. Aida Midgett, Principal Investigator from Boise State University). Mary Buller from Klein Buendel is a Co-Investigator on the project. STAC-T programming, graphic design, and illustration were done by Klein Buendel’s Creative Team.
References
- Ducheneaut, N., Wen, M. H., Yee, N., & Wadley, G. (2009). Body and mind: A study of avatar personalization in three virtual worlds. In Proceedings of the SIGCHI conference on human factors in computing systems (pp. 1151–1160). New York, NY: ACM Press. https://doi.org/10.1145/1518701.1518877