Browsed by
Tag: Covid-19 Information

Addressing COVID-19 Misinformation

Addressing COVID-19 Misinformation

Misinformation online can confuse consumers and influence people to dismiss vital public health advice. Health Chat team members from Klein Buendel, the University of Connecticut, and Colorado State University have published analyses of misinformation from a social media study in the Journal of Public Health Management and Practice. The purpose of the study was to examine how an epidemiological procedure for monitoring, diagnosing, and responding quickly to misinformation among members of a Facebook group may have affected debate and dropout among group members.

Facebook group participants were 303 mothers of adolescent daughters. The Facebook group was administered by a community manager. The social media feed varied the source of information in posts on four topics: social distancing, COVID-19 vaccines, digital and media literacy, and family communication about COVID-19. Mothers received one social media post each weekday in three randomly assigned Facebook private groups, covering all four topics plus one additional post on a positive non-pandemic topic to promote broad engagement. Posts in the three groups had the same messages but differed by links to information from government agencies, near-peer parents, or news media sources in the post.

The community manager identified misinformation in mothers’ comments. Misinformation was defined as COVID-19 information in opposition to recommendations from the Centers for Disease Control and Prevention, National Institutes of Health, and/or World Health Organization. Misinformation took several forms. In some comments, mothers directly presented false information or expressed their own negative opinions or opposition toward COVID-19 prevention. In other comments, mothers presented misinformation indirectly.

Research methods and analyses are detailed in the Journal of Public Health Management and Practice paper. Most misinformation comments were in response to posts about vaccination, followed by non-pharmaceutical interventions, digital and media literacy, and family communication. The responsive epidemiological protocol exposed the mothers to credible information and appeared to prevent debate and dropout of Facebook group members.

This research was funded by a grant and supplement from the National Cancer Institute (CA192652). Dr. David Buller from Klein Buendel and Dr. Sherry Pagoto from the University of Connecticut were the project’s Multiple Principal Investigators. Additional authors on this publication include Joseph Divito from the University of Connecticut; Dr. Kim Henry from Colorado State University; and Dr. Barbara Walkosz, Dr. Gill Woodall, Julia Berteletti, and Alishia Kinsey from Klein Buendel.

Mothers’ Reactions to a COVID-19 Prevention Facebook Group

Mothers’ Reactions to a COVID-19 Prevention Facebook Group

Social media platforms have been a tool for disseminating recommendations and updates on COVID-19. Christie Idiong from the University of Connecticut presented qualitative findings from the COVID-19 Health Chat program at the 43rd Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine in Baltimore, MD, April 6-9 2022.

The COVID-19 Health Chat program was a 9-week Facebook-delivered intervention to provide mothers of teenage daughters with messages promoting non-pharmaceutical interventions and vaccines, teaching digital and media literacy, and supporting family communication around COVID-19.

After the intervention, the research team conducted semi-structured interviews with 30 mothers. Mothers were asked: 1) “What did you like the most about being in the Facebook group?”, 2) “What did you like least?”, 3) “What did you think of the information sources used?”, and 4) “How would you compare the quality of the information you received in this Facebook group relative to other sources of information you’ve encountered during the pandemic?”.

Responses to each question were double coded and summarized. When asked what they liked most about the program, the most common response was the reliable information provided, followed by interacting with group members. When asked what they liked least, the most common responses indicated they did not dislike anything about the group, disliked extreme opinions from other mothers, and lacked interest in the information. When asked about sources used in the Facebook feed, the most common responses said sources were credible and helpful, followed by not recalling the sources, and sources being biased. When asked how the information in the group compared to other sources they encountered in the pandemic, most participants responded it was about the same or better quality, followed by not remembering the content. Most participants indicated that information they received was reliable, helpful, and of similar or better quality than what they had previously encountered.

Future research is needed to understand how individuals in the general population determine a source of information is reliable and how prevention communication on other health topics can be disseminated with similar success.

This research is funded by a grant and supplement from the National Cancer Institute (CA192652; Dr. David Buller and Dr. Sherry Pagoto, Multiple Principal Investigators). Authors on this poster presentation include Dr. Sherry Pagoto, Christie Idiong, Joseph Divito, Kaylei Arcangel, and Haley Troy from the University of Connecticut; and Julia Berteletti, Dr. Barbara Walkosz, Dr. Gill Woodall, Alishia Kinsey, and Dr. David Buller from Klein Buendel.